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Why we love underdogs
Science shows why fans can’t resist rooting for Cinderella
By Eddie Pells - AP National Writer
Published: March 19, 2015
If you got that warm-’n-fuzzy feeling the weekend Lehigh beat Duke or the year N.C. State socked Phi Slama Jama or the time Butler almost did it, you are not...
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Nadav Goldschmied
Fisher College of Business
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University of San Diego
Fisher College of Business
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Jim Lackritz
Ohio State professor
time Butler
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