Women on a mission for a better fit — or bust
By KATELYN FERRAL - Pittsburgh Tribune-Review
Published: May 17, 2015
PITTSBURGH (AP) — Finding a bra that fits is an elusive and vexing female retail rite. Years of frustrating fits led Sophia Berman and Laura West to re-...
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Story Tags: 
Laura West
Sophia Berman
USD
Bill Besselman
Pittsburgh
alpha
Intimacy
United States
Carnegie Mellon University
lingerie retailer
female retail rite
e-commerce
Carnegie Mellon University
Britta Ulm
product engineer
vice president of strategy and consumer insights
chief executive officer
mentor and vice president of strategy
chief product officer
3-D

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