Chevrolet-Cadillac of Bloomsburg keeps getting better
SCOTT TWP. -- In addition to a large inventory of more than 250 new Chevrolets and Cadillacs and pre-owned vehicles, Chevrolet-Cadillac of Bloomsburg at 420 Central Road in Scott Township is also your source for service, parts and accessories. And it just keeps getting better. Last year was a big year for the dealership. In 2013, Chevrolet-Cadillac of Bloomsburg severed its ties to the Independence Auto Group -- in keeping with the original 2006 business agreement --and changed its name and operating and phone systems, while still keeping the same management staff that has been operating the dealership since 2006. It also saw its eighth straight year of growth in sales and service and won its fourth straight GM Mark of Excellence and Cadillac Elite awards. These awards recognize Chevrolet-Cadillac of Bloomsburg with unrivaled customer satisfaction in both sales and service, including year-over-year sales increases. In addition, a modest renovation project was completed in July, including upgrades and expansion to the sales/showroom, customer waiting and service areas (including 16 service bays) and fully modernized restrooms. "2013 was a year of changes, challenges and facility remodel," said owner John Weyrauch. "Yet, in spite of these many distractions, we actually set new records in sales and service." Weyrauch said the continued, sustained excellence is a tribute to the dedication and commitment of the employee team. "They really stepped up through all of the changes and challenges," he said. "We expect continued record-setting this year, with our focus being solely on the customer." Sales And 2014 should be another year of records. Chevy has two more world beaters in the all-new Corvette and Silverado -- the North American car and truck of the year for 2014. In addition, the Cadillac CTS is the Motor Trend Car of the Year for 2014. Every Chevrolet-Cadillac of Bloomsburg vehicle can been seen online at www.bloomsburgcc.com. "Our new and pre-owned inventories are at record levels to make the shopping experience easier than ever," Weyrauch said. All of the sales staff -- including Ray Merrill, general sales manager; Leon Tucker, new car manager; Carl Franklin, finance manager; Mary Dzialo, customer relations manager; Bill Fracalossi, Internet sales coordinator; Angela Cole, sales consultant; Mike Paltjon, sales consultant; Jesse Brannon, sales consultant; Pat Lagan, sales consultant; Dan Pecorelli, sales consultant, and Zona Brosious, sales consultant -- has met all of the criteria for GM certification. They are there to help you with your vehicle choices, including the CTS, Silverado and the all-new 2015 Corvette. "Buying a car is the second-biggest purchase most people make. We don't take ourselves too seriously, and we try to make it easy and fun," said Tucker. "We want people to have a good experience and tell others about it." The way people buy cars certainly has changed over the years, especially when they use the Internet to search for vehicles. Recently, the Chevrolet-Cadillac of Bloomsburg Internet Department has sold new and pre-owned cars, trucks and SUVs to clients from as far away as New York and Maryland and even Indiana and Wisconsin. "It really is a game-changer, and we find that having the best prices gets our vehicles seen at the top of lists on Autotrader.com and Cars.com, but that's just the start," said Fracalossi. "I think the way we treat folks before they get here, while they are here and after the sale is equally important." Parts and service The new service area allows customers to drive in and get out of their vehicles while out of the elements. They then can take advantage of the new waiting room -- with a children's area, Wi-Fi Internet access and computer ports -- as the service staff checks out their vehicle. The customer experience has been further enhanced by the addition of new service and accessory boards, making it easier for customers to see what is available. "We have made the service area more modern and user friendly," said service and parts director Lyle Etzwiler. "And we plan to keep growing and improving every year in the future." All of the technicians are both ASE and GM Factory certified, and Chevrolet-Cadillac of Bloomsburg employs one of only 1,500 GM "World Class" Technicians in the country. Its full-service vehicle maintenance and repair center employees and technology make it possible for the dealership to work on any vehicle. Each technician has a laptop computer to help diagnose problems. No appointment is necessary. Chevrolet-Cadillac of Bloomsburg offers a 20 percent discount on service work for all retired veterans or those currently serving in the military, and a 5 percent discount for AAA members and senior citizens. The expanded parts department, under the leadership of parts manager Jeremy Magill, accommodates a larger inventory, so most parts are on hand, greatly reducing the waiting time to get them. "It's nicer and more friendly for customers," said Magill. "It's worked out well for us." Preferred owners Another reason people choose Chevrolet-Cadillac of Bloomsburg is its Preferred Owner Program. Customers who buy a new or pre-owned vehicle are automatically enrolled, but people who purchased vehicles elsewhere can join, too. Any make or model is eligible, and everyone in your household can use the card for any vehicle. It is free to join. With every dollar you spend in the service, accessories or parts departments, the dealership will apply 3 percent of your total bill to your preferred card in the form of award points. One point is equal to $1 off purchases on any goods and services at Chevrolet-Cadillac of Bloomsburg. As a Preferred Owner, the various benefits and coupons you are entitled to are loaded and updated each month on your card and you no longer have to clip another coupon if you choose not to. Also, by providing an email address that you check frequently, you will be able to receive a monthly e-Newsletter that explains new and existing specials. Also, the dealership will provide you the ability to check your Preferred Owner points balance and history 24/7 online. Another benefit of the program is Points Plus. By shopping online at one of more than 400 retailers through your Preferred Owner account login, you will have the opportunity to earn bonus points. Offers also include discounts of up to 35 percent on purchases. Community pillar Chevrolet-Cadillac of Bloomsburg is also heavily involved in the community. The dealership helps support area schools by providing vehicles for homecoming parades and participating in Columbia County Learning for Life. This program sends guest speakers into schools to help students learn about possible careers. Some of the organizations recently served by Chevrolet-Cadillac of Bloomsburg include AGAPE, American Cancer Society, Bloomsburg American Youth Soccer Organization, Bloomsburg Food Cupboard, Bloomsburg Lions, Bloomsburg Little League, Bloomsburg Red Cross, Bloomsburg Soup Kitchen, Bloomsburg/Danville ASPCA, Central Columbia High School, Columbia-Montour Boy Scouts of America, Muscular Dystrophy Association, Pennsylvania Breast Cancer Coalition, Southern Columbia Little League, United Way and U.S. Marine Corps Reserve Toys for Tots Program "We're not just a dealership, we're local people who want to support the community," said Merrill. In addition, this year's Chevrolet-Cadillac of Bloomsburg Car Show is July 12. There is no cost to enter vehicles. The hours at Chevrolet-Cadillac of Bloomsburg: sales, Monday-Friday, 8 a.m.-8 p.m., Saturday, 8 a.m.-4 p.m., and Sunday, closed (closes at 6 p.m. Wednesdays in the winter months until Easter); service, Monday-Friday, 8 a.m.-5 p.m., Saturday, 8 a.m.-4:30 p.m., and Sunday, closed; and parts, Monday-Friday, 8 a.m.-5 p.m., Saturday, 8 a.m.-4:30 p.m., and Sunday, closed. For more information, call 570-784-2720 or visit www.bloomsburgcc.com.
